WE’VE GOT EVERYTHING YOU NEED FOR SUCCESS

RESOURCE HUB

LAUNCH RESOURCES

  • Menu Naming Tips

    The name can make or break a dish. This guide shares proven strategies to craft crave-worthy menu names that increase sales.

  • Staff Cheat Sheet

    If your team believes in it, customers will too. This flyer arms staff with flavorful talking points to serve with confidence.

  • SAMPLING GUIDELINES

    Tasting is believing. These step-by-step tips help your team turn first bites into repeat sales, with smart setup, timing and messaging.

  • Fable Counter Card

    From our mushrooms to your menu. This point-of-sale card introduces Fable in a way that sparks curiosity and boosts interest.

  • BRAND ASSETS

    Here you’ll find everything you need to showcase Fable on your menus, signage or social channels right. Logos, usage guidelines and more.

OTHER RESOURCES

  • ABOUT FABLE

    A simple one pager explaining what Fable is and what we do. Perfect to share with internal teams who need a quick overview about us!

  • IMPACT SNAPSHOT

    A quick glimpse into our sustainability story. Ideal for sharing with customers, teams and anyone who wants the facts (fast).

  • MENU CONCEPTS

    A tasty collection of chef-crafted menu concept that showcase the versatility and simplicity of Fable.

HOW OUR PARTNERS ARE BRINGING FABLE TO LIFE

Mushrooms Reimagined. Discover umami-rich protein crafted from shiitake mushrooms.
Promotional poster for a Philly Shroomsteak. An umami twist on the classic Philly Cheesesteak Sandwich. Mendocino Farms collaboration and partnership. Limited time offer.
Promotional poster for Pulled Shiitake Mushroom Burrito. An umami take on Mexican cuisine with Quesada. Burritos, tacos, salads and more.
A promotional poster for Mushroom Birria Taco. An umami take on the classic birria taco with Fonda Mexican.
A promotional poster of BBQ Pulled Shiitake. A protein offering featuring Fable Pulled Shiitake. A collaboration and partnership with Just Salad. Limited time offer. Salad bowls and protein.
A promotional poster of Wok-Fried Pulled Shiitake Noodles. An umami take on street noodles featuring Fable Pulled Shiitake protein.
A promotional poster of Shiitake Carnitas. An umami take on a classic carnitas taco. A collaboration and partnership with La Esquina in New York City.

QUESTION? WE’VE GOT THE ANSWERS!