A COLLECTION OF TASTY IDEAS & CULINARY INSIGHTS
FOOD FOR THOUGHT
Top 2025 LTO menu trends to watch
Limited-Time Offers (LTOs) are one of the most powerful tools in a restaurant’s arsenal. They create urgency, drive traffic, generate buzz, and give operators the chance to test innovation without permanently overhauling the menu.
How operators can stay profitable wthout raising menu prices
Menu prices have climbed for the fifth straight month, with a 3.8% year-over-year increase. Operators are still walking a tightrope between rising costs and diners strapping up their wallets.
The fifth sense: what is umami?
The secret behind craveable dishes? Umami. Discover why shiitake mushrooms are one of the richest natural sources of this “fifth taste.”
The psychology of menu naming
What's in a name? One of the biggest and overlooked challenges faced by restaurants today: how to come up with menu names that resonate with customers, especially when it comes to plant based dishes.