Tailor your experience

Umami-rich protein crafted from shiitake mushrooms

TRUSTED BY 1,500+ VENUES

Hands holding a bowl of cooked beef ribs covered in barbecue sauce.

Our not-so-secret ingredients? We’re crafted from 100% upcycled shiitake mushroom stems. We elevate their naturally dense, fleshy fibers and umami flavors to create a succulent culinary protein.

As the hero of our ingredient list, it’s a whole new way to serve up seriously good taste with nothing going to waste.

PROUDLY SHIITAKE MUSHROOMS

NAKEDLY SIMPLE INGREDIENTS

Each Fable is a story in simplicity, made only from natural ingredients you’d recognize. We’re strictly free from GMO, preservatives, and artificial ingredients.

It’s food with nothing to hide, and as real as it should be.

CUSTOMERS ARE HUNGRY FOR BETTER CHOICES

1 in 3 consumers are actively reducing their meat consumption

Improving health is the number reason for wanting to eat less meat

People love the taste and texture of meat but don’t want to compromise

MEET FABLE

Two grilled beef tacos on a wooden serving board with purple cabbage, chopped white cheese, lime wedges, and garnishes. Small bowls of sliced jalapeños and seasoned beef in the background.

EXTREMELY VERSATILE

Fable. Mushrooms Reimagined. Discover umami-rich protein crafted from shiitake mushrooms.

A base flavor and texture that’s easy to work into any recipe.

ULTIMATE TASTE & TEXTURE

A canvas for a truly center of plate experience.

Fable. Mushrooms Reimagined. Discover umami-rich protein crafted from shiitake mushrooms. Clean ingredients. Natural ingredients. No GMO, preservatives or artificial flavors.

MINIMALLY PROCESSED

Strictly free from GMO, preservatives, and artificial ingredients.

Fable. Mushrooms Reimagined. Discover umami-rich protein crafted from shiitake mushrooms. Fable Shiitake Mushroom Burger.

MADE FOR BUSY KITCHENS

Say goodbye to extensive prep time and effort during service.

Logo indicating a climate active, carbon neutral product.
Gold starburst badge with three black stars at the top, black text that reads "The Tasty Awards powered by Nectar 2025 Winner".
UPcycled Certified logo with black text, a green leaf, and a registered trademark symbol in a black border.
A stylized sunflower with the word "Vegan" written underneath.
FABI Food and Beverage 2025 Award logo by the National Restaurant Association with a fork and a drink straw incorporated into the text.
Great Taste 2023 award badge with black background, gold arcs, a star, and white text.

RESTAURANTS LOVE FABLE

  • PURPLE CARROT

  • GUZMAN Y GOMEZ

  • GOUSTO

  • BAD HOMBRES

  • WAGAMAMA

  • HELLOFRESH

  • JUST SALAD

  • ROTI KING

“Leveraging the natural benefits of shiitake mushrooms, Fable goes beyond just replacing meat, it should be in a category of its own.”

— Heston Blumenthal, 3 Michelin star holder, celebrity chef-proprietor of The Fat Duck, World’s Best Restaurant 2005

LOVED by THE world’s top chefS

Simon Toohey, MasterChef finalist and TV Chef Host of Freshly Picked

MADE FOR ANY CUISINE

A playbook titled 'Menu Engineering Principles for Profit'. A playbook for smart operators looking to drive change in the top and bottom line.

UNLOCK MORE VALUE FROM YOUR MENU

65% of operators say traffic is their biggest challenge.

That’s why we’ve created the Menu Engineering Principle for Profit Playbook to show you how to boost menu performance in low-lift ways. Just smarter menu design, naming strategies and a dash of mushroom magic.

Mushrooms reimagined. Fable Food.
Netflix feature. Down to Earth with Zac Efron. Fable takes Zac Efron mushroom foraging. Foraging in nature to discover how fungi sustain life.

LOOK MA, WE’RE ON NETFLIX!

Fable featured in Emmy-award winning Netflix show, Down to Earth with Zac Efron Season 2.

We had the pleasure of taking Zac, Darin and the Down To Earth crew on a mushroom foraging adventure to learn about the mystical world of fungi and explore mushrooms as one of the most sustainable food sources on the planet.